BASIQ AND PLAY, a basic wear line By telling story
through Q BOY who represents the brand character as
fun, outgoing and friendly. The collection includes t-shirt,
shirt, outerwear, bag, shoes, bomber jacket which is key
piece of Q DESIGN AND PLAY and other accessories.
“BASIQ RECORD” is inspired by Golden age of compact
cassette in 90s by telling story through Q BOY. All the
moods are described through different signals of the
music industry during that time including old school
graphic of cover of rock star’s cassette and concert
tour tees. The structure of this collection is based on
90s silhouette. However, the fun and casual Colors that
we select are such as red, yellow, navy blue and black.